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Brand Name
Rout2 Fashion
Premium fragrance and lifestyle store
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Industry: Fragrance
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Platform: Shopify
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Timeline: 14 Days
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Services: UI UX Design, Custom Development, Product Organisation, Mobile Optimisation
29%
Increase in homepage engagement
24%
Improvement in product discovery
22%
Increase in average session duration
17%
Increase in add-to-cart rate
Project Overview
Rout2 Fashion needed a bold Shopify storefront for perfumes and lifestyle products that could create a strong first impression while making category browsing and product discovery seamless.
Challenge
- ✓Building a premium fragrance-focused visual experience
- ✓Presenting multiple product categories without making the store feel cluttered
- ✓Balancing storytelling visuals with easy browsing
- ✓Creating a mobile experience that retained the same premium feel
Solution
- ✓Designed bold hero sections to highlight signature fragrance collections
- ✓Built category-based navigation for quick product discovery
- ✓Used clean product layouts to keep browsing simple and elegant
- ✓Optimised the mobile storefront for smooth category and product exploration
Key Features
Result
A premium fragrance storefront that combines bold visual storytelling with structured browsing, helping users discover products faster and engage more deeply with the brand.
29%
Increase in homepage engagement
24%
Improvement in product discovery
22%
Increase in average session duration
17%
Increase in add-to-cart rate
Store Gallery
Product Page
Collection Page
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